Most cafés, bars and restaurants have some kind of pricing strategy, but it’s just the first step in the field of Revenue Management. A more structured – and less gut-influenced approach can prove highly beneficial.
Revenue Management is basically about selling the right product at the right time to the right price. German-born Brita Moosmann is one of the leading experts in the field, and from her own company Yield for Profit she helps global hotel chains as well as independent restaurants to analyze their customers behavior and demand forecast in order to make a higher profit.
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